Collaborative plan for a vibrant, inclusive town
Urgency For Action
St Austell town centre currently faces a significant challenge with high retail vacancy rates, estimated at approximately 15-20%, which exceeds the national average for similar regional towns. These empty units negatively impact the visual appeal and customer perception, leading to a cycle of reduced investment and consumer activity. Studies indicate that high vacancy levels detract up to 30% of passing footfall, exacerbating economic decline. Visible signs of disuse increase concerns about safety and vibrancy, discouraging locals and visitors alike.
Currently problems include but aren’t limited to:
- Inconsistent Footfall Beyond Tourist Peaks
- Rising Operational Pressures for Local Businesses
- Lack of Unified Regeneration Coordination
The Town Team Mission: Driving Positive Change
The St Austell Town Team exists to unite individual energy into collective action. By aligning businesses, councillors and community groups under one clear framework, we move from isolated projects to a coordinated regeneration strategy — focused on footfall, occupancy, identity and
long-term growth.
As a starting place, our aims include:
- Increase footfall (and expenditure)
- Reduce vacancies
- Strengthen St Austell’s identity
- Support independent businesses
- Attract new investment
- Build local pride
